Preface Since zero-click search makes many searches end without a click, tech brands have to rethink their strategies for getting the customers’ attention. It is not about website visits anymore but rather about taking over the results page right through the search engine. Companies through featured snippets, knowledge panels, and SERP features are able to…
The fast-paced SaaS market often involves the product page being the first and last point of contact before a lead becomes a customer. Even though marketing print, email campaigns, and free trials come in earlier, it is the product page that needs to give the final push. The improvement of this page requires a combination…
Visualize your IT blog as a concrete premier tech site where you sit on the throne handing out precious digital knowledge to your audience. In this metaphor, each blog post is simply the server rack that is to be tried and tested. A malfunction of one (or even a few) of the decks can have…